How BLS Fashion Increased Conversion with Virtual Try-On in Just One Month
The Challenge
BLS Fashion is a multibrand fashion retailer based in Barcelona, with the vast majority of its revenue coming from ecommerce. Nearly 90% of its total sales are generated online, shipping to customers across Europe.
Like many fashion ecommerce stores, BLS Fashion faced a common challenge: customers hesitated before purchasing clothing online because they couldn't easily visualize how items might look on them.
This created several friction points in the buying journey:
Visitors often browsed multiple products but hesitated to complete purchases
Product pages relied only on traditional model photography
Customers lacked confidence when imagining how garments might look on themselves
Conversion rates were limited by uncertainty during the purchase decision
The Preview AI Solution
To improve product page engagement and help customers make more confident purchase decisions, BLS Fashion integrated Preview AI into their WooCommerce store.
Within a few days, the virtual try-on experience was live across their product pages, allowing visitors to upload a photo and instantly preview how a garment could look on them before buying.
The integration enabled BLS Fashion to:
Add a "Preview on You" button directly on product pages
Allow customers to upload a photo and generate an AI preview
Offer a more interactive and personalized shopping experience
Reduce friction during the purchase decision process
The goal was simple: help customers visualize products better and increase buying confidence.
Enhanced Customer Engagement
The impact was visible almost immediately in the store’s analytics.
During the first month after installing Preview AI, BLS Fashion observed a clear difference between standard visitors and users who interacted with the virtual try-on feature.
Key insights included:
The store’s baseline conversion rate was around 1.5%
Among visitors who used Preview AI, the conversion rate increased to 5.2%
Users interacting with the feature spent significantly more time on product pages
Customers engaged more deeply with products before purchasing
By allowing shoppers to visualize clothing on themselves, Preview AI helped create a more immersive shopping experience and increased confidence during the buying process.
Future Action Plan
Following the positive results from the first month, BLS Fashion plans to continue expanding the use of Preview AI across its catalog.
Future initiatives include:
Rolling out the virtual try-on feature across more product categories
Highlighting the “Preview on You” experience directly in product galleries
Educating customers about the feature to increase adoption
Using analytics to better understand how visual previews influence purchasing behavior
As ecommerce continues to evolve, BLS Fashion sees AI-powered shopping experiences as a key way to differentiate its brand and deliver a more engaging online store for fashion shoppers across Europe.